Retail X Series

An ecosystem for retail startups.
Events: IRL monthly educational events featuring founders, funders & experts for pre-seed stage founders (B2B, DTC, marketplaces and more) who are revolutionizing the future of retail. Covering topics like customer acquisition, financial modeling, fundraising and more. Virtual events currently.
Podcast: Deep dive interviews with founders and funders featuring tactical advice, tips and stories aimed at early stage founders.
Connection: Slack channel for the Retail X community.
Resources: Open office hours and lists of resources for early stage founders.
Founded by Sapna Shah of Red Giraffe Advisors.

About Retail X Series


Retail X Series started in 2017 as a monthly boot camp for early stage, retail-related startups as they launch their businesses. It has since become an ecosystem for retail startups in New York and elsewhere. Think of Retail X as your "Retail 101," relevant for preeseed and seed stage startups in the retail tech, ecommerce, fashion tech and DTC brand verticals.  Retail X content is focused on entrepreneurs learning from other founders, retailers, investors and more. 

Is Retail X Series Right for You?

If you're a pre-seed stage founder focused on retail, retail tech, ecommerce, marketplaces, fashion tech or DTC brand who wants to learn more about customer acquisition, sales pipelines, financial modeling, brand building, fundraising and more, Retail X is the right community for you.

What We Offer

  • Live Events: Monthly evening sessions featuring panel discussions, fireside chats, networking and more.

  • Virtual Events: Weekly virtual events via Zoom on topical subjects during these uncertain times.

  • Podcast: Deep dive interviews with founders and funders in the space, offering tactical advice. Available on Apple, Google & Spotify​.

  • Connection: Slack channel for this community to connect and help each other.

  • Resources: Office hours with Sapna, resource lists from founders and funders, and more.

Upcoming Virtual Sessions

Customer Acquisition for Early Stage Brands

October 8, 2020

Via Zoom

1pm to 2pm ET

Guest Speaker:

Heide Iravani, Co-Founder of Piccolina



  • Building hype before launch

  • Channels that work best or customer acquisition at the launch and beyond

  • Offline channels like wholesale, press, pop-ups and more

  • Finding success in paid channels/social

  • Measuring early customer acquisition efforts and scaling them

  • Customer acquisition in the current environment

Format: Fireside chat followed by audience Q&A

Register for free: HERE

Building a Curated Marketplace

October 22, 2020

Via Zoom

4:30 to 5:30pm ET

Guest Speaker:

Michelle Reeves, Co-Founder & CEO of The Accessory Junkie



  • How to build a differentiated offering via curation and exclusives

  • How to manage both sides of a marketplace both pre- and post-launch

  • Leveraging technology to create unique customer experiences

  • Offline strategies/wholesale

Format: Fireside chat followed by audience Q&A

Register for free: HERE



Live Events Sponsor

A big thank you to Davis Wright Tremaine's Project W for sponsoring the monthly Retail X Series live events.


Sapna Shah

Founder of Retail X Series

Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes preseed investments in retail tech, ecommerce and consumer start-ups. Sapna serves on the Board of Directors of the NY Tech Alliance.


Previously, Sapna co-founded Retail Eye Partners, an independent Wall Street equity research firm. Sapna also co-founded a menswear e-commerce retailer, Mind the Chap. Prior to Retail Eye Partners, Sapna held executive strategy roles at Linens 'n Things, Inc. and at Ann Taylor, and spent time at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and in credit at Morgan Stanley.


Sapna holds a B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania.  She received her M.B.A. from Columbia Business School.

Want to know more about Sapna? Check out the Red Giraffe Advisors site HERE

Sapna A Shah