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Retail X Series

Retail X Series is an ecosystem for retail startups.
Events: Webinars and previous IRL events featuring founders, funders & experts for pre-seed stage founders (B2B, DTC, marketplaces and more) who are revolutionizing the future of retail and consumer. Covering topics like customer acquisition, financial modeling, fundraising and more. 

Podcast: Deep dive interviews with founders and funders featuring tactical advice, tips and stories aimed at early stage founders.

Connection: Slack channel for the Retail X community.

Resources:  Lists of resources for early stage founders.

Founded by Sapna Shah of Red Giraffe Advisors.

About Retail X Series


Hi, I'm Sapna Shah (more about me below). I founded Retail X Series in 2017 as a monthly boot camp for early stage, retail-related startups and founders as they launch their businesses. It has since become an ecosystem for retail and consumer startups in New York and elsewhere. Think of Retail X Series as your "Retail 101," a platform that's relevant for preeseed and seed stage startups in the retail tech, ecommerce, DTC, marketplaces consumer brand and consumer tech verticals.  Retail X Series content is focused on entrepreneurs learning from other founders, retailers and investors. NOTE: Retail X Series is not associated with RetailX/Retail Innovation Conference.

Is Retail X Series Right for You?

If you're a pre-seed stage founder focused on retail, retail tech, ecommerce, marketplaces, DTC or consumer tech, who wants to learn more about customer acquisition, sales pipelines, financial modeling, brand building, fundraising and more, Retail X Series is the right community for you.

What We Offer

  • Podcast - Season 3 of the Retail X Series podcast is here! Listen here or on Apple, Google or Spotify. And don't miss Seasons 1 and 2 - find the entire back catalog here.

  • Events - If you've missed any of our virtual events since 2020, check out the Retail X Series YouTube channel here.

  • Resources: Find entrepreneurial resources including fundraising, customer acquisition, events, newsletters, podcasts, books and more - all targeted to founders in the retail and consumer spaces - you can find it all here.

  • Slack Channel - Not a member of our Slack channel yet? Join now by emailing



Sapna Shah

Founder of Retail X Series

Live Events Sponsor

A big thank you to Davis Wright Tremaine's Project W for sponsoring the monthly Retail X Series live events in 2019.

DWT_ProjectW-with tagline.jpg

Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, she makes investments in startups in the future of the retail and consumer, which includes B2B retail tech, marketplaces, ecommerce, consumer brands and consumer tech. She has a particular focus on startups that have female and/or underrepresented founders, and invests only in US-based companies. Sapna serves on the Board of Directors of the NY Tech Alliance.


Previously, Sapna co-founded Retail Eye Partners, an independent Wall Street equity research firm. Sapna also co-founded a menswear e-commerce retailer, Mind the Chap. Prior to Retail Eye Partners, Sapna held executive strategy roles at Linens 'n Things, Inc. and at Ann Taylor, and spent time at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and in credit at Morgan Stanley.


Sapna holds a B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania.  She received her M.B.A. from Columbia Business School.

Want to know more about Sapna? Check out the Red Giraffe Advisors site here.

Sapna A Shah
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