Retail X Series

Retail X Series is an ecosystem for retail startups.
Events: IRL educational events featuring founders, funders & experts for pre-seed stage founders (B2B, DTC, marketplaces and more) who are revolutionizing the future of retail. Covering topics like customer acquisition, financial modeling, fundraising and more. Virtual events currently.
Podcast: Deep dive interviews with founders and funders featuring tactical advice, tips and stories aimed at early stage founders.
Connection: Slack channel for the Retail X community.
Resources: Open office hours and lists of resources for early stage founders.
Founded by Sapna Shah of Red Giraffe Advisors.

About Retail X Series


Retail X Series started in 2017 as a monthly boot camp for early stage, retail-related startups as they launch their businesses. It has since become an ecosystem for retail startups in New York and elsewhere. Think of Retail X as your "Retail 101," relevant for preeseed and seed stage startups in the retail tech, ecommerce, fashion tech and DTC brand verticals.  Retail X content is focused on entrepreneurs learning from other founders, retailers and investors. 

Is Retail X Series Right for You?

If you're a pre-seed stage founder focused on retail, retail tech, ecommerce, marketplaces, fashion tech or DTC brand who wants to learn more about customer acquisition, sales pipelines, financial modeling, brand building, fundraising and more, Retail X is the right community for you.

What We Offer

  • Live Events: Monthly evening sessions featuring panel discussions, fireside chats, networking and more (postponed for now)

  • Virtual Events: Twice monthly virtual events via Zoom, featuring fireside chats on topics relevant to preseed founders

  • Podcast: Deep dive interviews with founders and funders in the space, offering tactical advice. Available on Apple, Google & Spotify

  • Connection: Slack channel for this community to connect and help each other

  • Resources: Office hours with Sapna, resource lists from founders and funders and more

Upcoming Virtual Events

Raising a Preseed Round

February 18, 2021 at 1pm ET

via Zoom



Fireside Chat with Jessica Peltz-Zatulove, Founding Partner, Hannah Grey


  • Getting ready to fundraise - what are the key elements you need

  • How to find the right investors for your business

  • Can early stage companies raise money right now

  • What sorts of companies, products, business models are interesting right now to investors

  • What is happening in terms of valuation over the next 6-12 months

  • Tips for virtual pitching/building relationships with investors 

  • Best timing to start a raise

Free registration HERE

Building Wholesale Relationships

February 25, 2021 at 1pm ET

via Zoom



Fireside Chat with Cora Miller, Co-founder & CEO of Young King Hair Care


  • When offline strategies can make sense for DTC startups

  • Creating wholesale relationships with medium and large retailers

  • What retailers ask for in typical wholesale relationships - and what to be prepared with

  • Key considerations for pricing, margins, packaging, etc. when selling wholesale

  • Ensuring your brand message is clear at retail

  • Managing wholesale relationships once they've launched

Free registration HERE



Live Events Sponsor

A big thank you to Davis Wright Tremaine's Project W for sponsoring the monthly Retail X Series live events.


Sapna Shah

Founder of Retail X Series

Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes preseed investments in retail tech, ecommerce and consumer start-ups. Sapna serves on the Board of Directors of the NY Tech Alliance.


Previously, Sapna co-founded Retail Eye Partners, an independent Wall Street equity research firm. Sapna also co-founded a menswear e-commerce retailer, Mind the Chap. Prior to Retail Eye Partners, Sapna held executive strategy roles at Linens 'n Things, Inc. and at Ann Taylor, and spent time at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and in credit at Morgan Stanley.


Sapna holds a B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania.  She received her M.B.A. from Columbia Business School.

Want to know more about Sapna? Check out the Red Giraffe Advisors site HERE

Sapna A Shah