Retail X Series

A retail startup boot camp program for pre-seed stage founders who are revolutionizing the future of retail.
Monthly events with experts covering topics from customer acquisition, to financial modeling, to seed stage fundraising, targeted specifically to B2B and B2C retail founders.
Founded by Sapna Shah of Red Giraffe Advisors.
Scroll down for upcoming sessions.

About Retail X Series



The Program

Retail X is a monthly boot camp for early stage, retail-related startups as they launch their businesses. Think of this program as a "Retail 101" class for startups in the retail tech, ecommerce, fashion tech and consumer verticals.  Learn from founders, retailers, investors and more. Retail X Series runs from fall to spring, with a break for the summer.

Who Should Sign up to Attend?

Early pre-seed stage founders focused on retail, retail tech, ecommerce or fashion tech who have not yet raised significant outside capital.

- B2B Retail and Fashion Tech Startups - startups that focus on selling to retail/business (eg, enterprise retail tech, SaaS, B2B marketplaces, fashion tech

- B2C Ecommerce and DNVBs - startups that focus on the end consumer (eg, young brands, consumer/fashion apps, ecommerce, marketplaces, rental platforms, P2P platforms



Monthly evening sessions from 6 to 8:30pm

$20 per session, $15 early bird (no equity taken) 


                  Upcoming Sessions

Early Stage Financial Modeling for Startups

November 19, 2019

Davis Wright Tremaine, 1251 Avenue of the Americas

6pm to 8:30pm


Sapna Shah, Principal, Red Giraffe Advisors

Come learn how to build your early stage financial model including:

  • How to model revenue assumptions for B2B and DTC startups

  • How to accurately model costs

  • How seasonality and other retail-specific factors play into a financial model

NOTE: Sample excel templates will be provided ahead of the session. Bring your laptop!

Early Bird Tickets Available HERE


Lean Startups: Getting Traction Before You Raise

December 17, 2019

Davis Wright Tremaine, 1251 Avenue of the Americas

6pm to 8:30pm


Meha Agrawal, Founder & CEO, Silk + Sonder

Jacquelyn Ward, Co-founder, Our Story Bridal

Come hear from guest speakers who will share how they showed traction before raising a round:

  • Early stage sources of cash 

  • Bootstrapping in creative ways

  • Kickstarter, pre-orders, wait lists

  • And more

Early Bird Tickets Available HERE

Winter and Spring Sessions to be announced soon - stay tuned!

Sapna A Shah

Sapna Shah

Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes angel and early-stage seed investments in retail, fashion and consumer start-ups and offers advisory services to early-stage companies. Sapna has also served on the Board of Directors of New York Angels.


Previously, Sapna co-founded Retail Eye Partners, an independent Wall Street equity research firm. Sapna also co-founded a menswear e-commerce retailer, Mind the Chap. Prior to Retail Eye Partners, Sapna held executive strategy roles at Linens 'n Things, Inc. and at Ann Taylor, and spent time at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and in credit at Morgan Stanley.


Sapna holds a B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania.  She received her M.B.A. from Columbia Business School.

Want to know more about Sapna? Check out the Red Giraffe Advisors site HERE